MD+A - Toronto, Canada
McDonald Doane and Associates provide informatics and technology strategy to non-profit and healthcare sectors. They pride themselves on having built a reputation as knowledgeable, collaborative and reliable partners for solving strategic business problems. As the company expanded they were looking for a brand identity to reflect their new standing. The identity was developed to showcase their clear-cut thinking and the coming together of ideas in an often complex and multifaceted environment, and designed to be approachable, yet reliable and definitive. The brand identity has served the company well, as MD+A has gone on to expand over the last decade.