February 08, 2018
DeClute is a high-end Realtor that built their reputation and business in serving the Toronto area of the Beach for decades. They were looking to expand their reach into the higher priced property segment while emphasizing their part in the local community. A marketing folder was created as a presentation and marketing tool to be aspirational in nature while still strengthening the connection to the community, along with a tag line ‘bringing experience and knowledge home’, that captured the essence of their brand and became adopted as the corporate slogan. The folder was an industry first, proved to be a defining success and has since been emulated over the years by others in the industry.