IED

About This Project

About

IED is an engineering firm specializing in communication systems for the medical, care facility and hospitality sectors. The company prides itself on innovation and bespoke solutions.

Challenge

As a startup, Innovative Engineering Designs needed to carve out its position in the market segment and showcase it’s innovative offering, in a way that differentiated them from the pack, with a focus on leading edge tech and adaptability.

Strategy

The brand identity was developed to echo the dynamic fluid approach to implementing technologically advanced custom communication and deliver a consistent brand across all corporate livery, website, uniform, vehicle, emphasizing quality, reliability, and integrity.

Result

 The organization had a very successful launch, quickly establishing themselves a the go-to communication solutions provider, and went on to carve out a significant market segment, providing customer value and were ultimately bought out by an industry leader.