IED is an engineering firm specializing in communication systems for the medical, care facility and hospitality sectors. The company prides itself on innovation and bespoke solutions.
As a startup, Innovative Engineering Designs needed to carve out its position in the market segment and showcase it’s innovative offering, in a way that differentiated them from the pack, with a focus on leading edge tech and adaptability.
The brand identity was developed to echo the dynamic fluid approach to implementing technologically advanced custom communication and deliver a consistent brand across all corporate livery, website, uniform, vehicle, emphasizing quality, reliability, and integrity.
The organization had a very successful launch, quickly establishing themselves a the go-to communication solutions provider, and went on to carve out a significant market segment, providing customer value and were ultimately bought out by an industry leader.
IED - London, United Kingdom